AUtomation
Our initial objective was to automate the product photography process as far as possible.
By reducing what used to take weeks into hours, customers have the benefit of a rapid capture, no need for editing, and a self provisioning cataloging system where images can be enhanced with metadata for improved search visibility.
Virtual 3D
Once we realised how effective our solution was, we decided to answer a 360° customer need.
Development saw us going so much further than "Spin 360", rather delivering a virtual 3D product experience in a scalable solution.
The 360°3D also has the added benefit of delivering 600 times more data to search - our virtual currency!
D.A.M.
Following tech giants lead, we based the foundation of the technology on our own platform.
Centralised hosting, management and deployment of the various image formats has been a key differentiator. It became one of the main drivers behind customers such as Nestle wanting to centralise their image repository - as a "single source of the truth"
COntent Creation
Beyond the core 2D and 3D offering, the manner in which we produce the 360°3D enables us to also generate video and animated gif for customers.
This is a key focus in the content creation aspect of what e-commerce merchants are currently needing - in order to integrate their marketing assets into social media, specifically using video platforms like Tiktok, Instagram and facebook.
MARKET
PLACES
Enhance UX,
Drive sales - via proven value on key ranges, Develop Site specific metrics,
Fund future shoots via brand
4 x Longer time on page
4 x higher conversion rate
Lower product returns rate
Promotional content
BRAND
OWNERS
Differentiate and Engage
both consumers & search.
Centralised hosting,
Sharing & updates
2D & Virtual 3D
Multi format shoot
Centralised admin
SEO metadata
DEVELOPERS
& AFFILIATES
New consumer touch-points
Specialist production
Class leading technology
New revenue opportunities
Differentiation & Engagement
Automation & Optimisation
Promo campaign enhancement
Video & Animated Gif
TARGET MARKET
WHAT IS PhOtosvr?
Virtual 3D Imaging technology with a cloud based management and distribution platform.
It's Swift Virtual Reality.
WHo IS IT FOR?
Any physical product sold online. E-commerce is the main focus, however the technology delivers wider applications in multiple media, and offers real scalability.
WHY INVEST?
The World leading solution, designed to scale & evolve
from Service to Saas.
The tech is proven and market traction is evident.
Perfect the model @5c in the $
Leverage to global marketplace for maximum return.
DO WE WANT INVESTMENT?
All has been achieved on a bootstrap investment to date. Capital injection will enable a build out of the team, honing of the model and expanding the capacity from 1 to 8 machines, as demand builds in local market with Amazon's launch imminent.
THE OPPORTUNITY
Build in ZAR
x
Annually
SA only
Prep for Marketplaces
5x
Annually
SA only
Build out US team
20x
Annually
US market
Scale tech to global player
50x
Annually
Global market
Secured
$58 k
Annually
SA only
Proposals in play
$202 k
Annually
SA only
FMCG Prospects
$660 k
Annually
SA only
Platform targets
$725 k
Annually
SA only
SCALE & PROFIT
The tech is designed to scale and build from a service model to a SaaS model.
Applicable products to address in SA number over 1,000,000
4 similar sized markets grows the addressable market to over 4,000,000 products.
Additional capture teams cover their own costs, as well as contribute to a portion of the business’ fixed costs.
Additional capacity comes at a far lower marginal cost "containerising" the
Y1
SA only
COSTS
Y2
SA only
COSTS
Y3
SA only
COSTS
Y4
SA only
COSTS
Y5
SA only
COSTS
NPV
$ 5 million